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Brand
2018–2023
Gourmend
Identity and branding for Gourmend, a maker of organic, low FODMAP broths, seasonings and salts: real flavour, gentle on the gut.
Discipline
Brand
Deliverable
Design + Identity + Branding
Year
2018–2023
Role
Design, identity, branding
The project
Gourmend makes organic, low FODMAP broths, seasonings and salts, flavoured with gentle allium greens instead of onion and garlic bulbs, so people with sensitive stomachs can still cook with real flavour. From 2018 to 2023 I shaped the brand: the identity and wordmark, the illustration system, and the design that carried it across packaging, merchandise and marketing.
The illustrations treat the ingredients as a botanical study, roots, greens and herbs arranged symmetrically around the mark, giving a food brand built on restriction a sense of abundance.
