Bose

Print ad concepts for Bose, the Official Outfitter of Sound for the NFL, starring Seattle Seahawks quarterback Russell Wilson.

Discipline

Brand

Deliverable

Art Direction + Print

Year

2014

Role

Art direction, design

Russell Wilson in Bose headphones beside the headline Playtime Is Over

The project

In 2014 Bose was the Official Outfitter of Sound for the NFL. I art directed and designed a series of print ad concepts starring Seattle Seahawks quarterback Russell Wilson, and the print work went on to inform the video ads.

Each concept pairs a heroic portrait of Wilson in Bose headphones with a line about sound and focus: the music that brings him to his senses before he brings the crowd to its feet, and the game coming into focus when everything else falls away as noise.

Russell Wilson in uniform meditating on a football field in Bose headphones, under the headline The music brings me to my senses. I will bring you to your feet.

Other headlines explored included “Elevate your sound. Elevate your game.” and “My game sounds better than your game.”

Art direction and design: Bram Timmer.

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