Maxx Performance

Branding and website for Maxx Performance, which microencapsulates ingredients so they perform better in food and feed.

Discipline

Digital

Deliverable

Website + Branding

Year

2026

Role

Branding, creative direction, design

Maxx home page with the Targeted Release panel open over the hero

The project

Maxx Performance microencapsulates ingredients: it wraps vitamins, minerals, flavours and other actives in food-grade coatings so they survive heat, moisture and time, and release where they’re meant to. In 2026 I created the branding and all of its creative assets. This page focuses on the website.

Maxx home page section: Enhanced stability, bioavailability, and efficiency, with a capsule on a production line

The challenge was making an invisible process feel tangible. The site leans on macro imagery of capsules, coatings and raw ingredients, and turns the technology into three plain benefits: protect, control and perform.

One partner, infinite applications: raw ingredients, a Maxx capsule, then finished products

Hotspots in the home page hero open short explainers like Targeted Release, while stories from Maxx experts and customers sit alongside clear paths for human and animal nutrition.

Market leading solutions from Maxx: three innovation stories with macro photography

A custom development page speaks directly to R&D teams: “When off-the-shelf isn’t enough.”

Custom development page hero: When off-the-shelf isn’t enough

Performance, engineered: a capsule surrounded by the problems it solves

The whole site was designed for mobile as well.

Maxx home and custom development pages on mobile, shown as four columns

Better ingredients, smarter supply chains, proven at scale: logos of food industry customers

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