31
Brand
2025
Niva
Identity, brand and creative direction for Niva, physics-native AI for the physical world.
Discipline
Brand
Deliverable
Identity + Branding + Digital
Year
2025
Role
Strategy, creative direction, identity, design
The project
Niva builds physics-native AI for the physical world: models that understand how real things move and behave, so machines can plan and act reliably outside the lab. It’s run by some very smart people, and in 2025 I built the brand around them.
I led the strategy and creative direction, and designed the identity and everything it touches: the logo, colour and type, the digital presence, sales and investor pitch decks, one-sheets and sale sheets, and business cards.
The logo is drawn with its control points showing: the handles designers pull on to shape a curve or move an image. It felt like the right idea to borrow. Those points are how we control what happens on a screen, and Niva uses AI to bring that same kind of control to physical systems. The construction carries through the outline lettering and diagrams across the brand.
The decks and sale sheets explain hard technology simply, leading with the problem, the numbers and one line: “The physical world, understood.”
