New York City Mayor's Office

A logo for the New York City Mayor's Office of Technology and Innovation, distinct from the city identity without straying from it.

The NYC Mayor's Office of Tech and Innovation identity on a tablet, phone, buttons, app icon and business card

Discipline

Brand

Deliverable

Logo + Identity

Year

2015

Role

Logo design, stakeholder alignment

The project

In 2015 I designed the logo for the New York City Mayor’s Office of Technology and Innovation. Much of the work was alignment with internal stakeholders: they wanted something unique, without veering too far from the city’s own identity.

The mark keeps the familiar NYC letterforms and frames them in carets, the angle brackets of code, to signal the technology side of the office. It holds up from an app icon down to a button.

The NYC mark on white and black buttons and on a pink app icon

Logo design: Bram Timmer.

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