TD Electra

A spin-the-globe installation at Calgary International Airport for the TD Aeroplan Visa Infinite card: travellers spun for a dream destination and a chance at $2,000 toward the trip.

Discipline

Installation

Deliverable

Experiential installation

Year

2015

Role

Producer

Green destination pins labelled Madrid, New York, Bangkok and San Francisco

The project

An experiential installation for the TD Aeroplan Visa Infinite card, set up in the arrivals terminal at Calgary International Airport. It asked travellers one question: where in the world have you always wanted to travel? Spinning a large globe landed them on a dream destination and a chance to win $2,000 toward the trip, while a touchscreen walked them through the card and the contest.

Where in the world have you always wanted to travel? printed on the installation

A traveller at the installation in the arrivals hall

By the numbers: two and a half months of production, five hours of install, one globe vandalized and replaced, and a year in public.

Producer: Bram Timmer. Produced for SplitElement and Diamond Integrated Marketing.

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